Homepage Hero Program Q4 2026

For review · nothing scheduled

Homepage Hero Program

Fourteen windows, Oct 6 to Jan 4. Six images, each doing more than one job. Every headline, subline, button and link is below at the size it will actually run.

All six images are already in Content → Files, named Q4-01 to Q4-06 in their alt text, 2752×1536. Each carries a flat charcoal panel on the left for headline text, so they drop into the banner without retouching. They were generated using the real Temple Balm tin and Mycelium carton as references — the brass, the matte black and the gold foil are HAOMA’s own, not invented.
Live Headline Image Links to
6 – 7 Oct The formula on our site is the formula we made. Q4-01 Holiday Sale Main Range
12 – 18 Oct The people who built this brand get first call. Q4-02 Holiday Sale Main Range
19 – 25 Oct Shiitake. Willow bark. Honeysuckle. Q4-03 Shop All
26 – 31 Oct Nothing scary in the jar. Ever. Q4-03 Ingredients
1 – 7 Nov From the Earth. For the people on your list. Q4-04 Holiday Gift Guide
8 – 14 Nov Ten ways to give the whole ritual. Q4-04 Holiday Gift Sets
15 – 24 Nov Buy one. The second is half. Q4-01 Earth Bar
25 Nov Before anyone else. Q4-05 Final Few
26 – 29 Nov Six years of recovery. One weekend to begin yours. Q4-05 Holiday Sale Main Range
30 Nov – 1 Dec This isn’t a Cyber Monday deal. It’s the whole system. Q4-01 Holiday Sale Main Range
2 – 13 Dec Made by hand. Sent by you. Q4-02 Holiday Gift Sets
14 – 18 Dec Order by 18 December. Q4-04 Holiday Gift Guide
19 – 28 Dec Still time. Send it instantly. Q4-06 Gift Card
29 Dec – 4 Jan Your skin doesn’t reset with the calendar. But it can. Q4-06 Holiday Sale Main Range
016 – 7 October · Prime Big Deal DaysQ4-01
Three brass HAOMA tins on pale grey

The formula on our site is the formula we made.

Two days only — 30% off Night Cream, Cleansing Balm and Temple Balm. Direct from the studio, nowhere else.

Shop the Heroes
HeadlineThe formula on our site is the formula we made.
Button & linkShop the Heroes → /collections/holiday-sale-main-range
SublineTwo days only — 30% off Night Cream, Cleansing Balm and Temple Balm. Direct from the studio, nowhere else.
Why it worksCounter-programming, not participation. The line lands the DTC argument while the discount still meets Prime shoppers where they are. The 30% is already scheduled in Shopify and applies to these three SKUs only.
0212 – 18 October · Friends & FamilyQ4-02
Hands passing a brass HAOMA tin

The people who built this brand get first call.

Friends & Family — 20% off with code HAOMAFAM20. Recovery Circle members 24 hours early.

Shop Friends & Family
HeadlineThe people who built this brand get first call.
Button & linkShop Friends & Family → /collections/holiday-sale-main-range
SublineFriends & Family — 20% off with code HAOMAFAM20. Recovery Circle members 24 hours early.
Why it worksThe hands make it about people rather than product, which is the only honest way to run a Friends & Family week. Note: HAOMA has no points programme, so the loyalty half of this week needs the Referral Candy double reward instead.
0319 – 25 October · HarvestQ4-03
Shiitake, honeysuckle and willow bark beside an open brass tin

Shiitake. Willow bark. Honeysuckle.

Every ingredient earns its place. Free sample at $75, two at $150 — no code needed.

See What’s In The Jar
HeadlineShiitake. Willow bark. Honeysuckle.
Button & linkSee What’s In The Jar → /collections/all
SublineEvery ingredient earns its place. Free sample at $75, two at $150 — no code needed.
Why it worksThe one week in the quarter with no percentage. Naming the three actives from the Mycelium line is more persuasive than a discount, and the gift tiers do the conversion work. You have 286,000 free sample units in draft — this week can be genuinely generous.
0426 – 31 October · HalloweenQ4-03 reused
Botanical ingredients beside an open brass tin

Nothing scary in the jar. Ever.

No synthetic preservatives. No fillers. No fragrance. The full list, in plain language.

Read The Ingredients
HeadlineNothing scary in the jar. Ever.
Button & linkRead The Ingredients → /pages/ingredients
SublineNo synthetic preservatives. No fillers. No fragrance. The full list, in plain language.
Why it worksSame image, different argument — saves a shoot and keeps the fortnight visually coherent. No offer this week; it clears the runway for the gift guide on 1 November.
051 – 7 November · Gift Guide launchQ4-04
Stacked matte black HAOMA gift boxes with a brass tin

From the Earth. For the people on your list.

The 2026 Gift Guide is here. Eight personas, ten sets, and a price for every kind of giving.

Shop the Gift Guide
HeadlineFrom the Earth. For the people on your list.
Button & linkShop the Gift Guide → /collections/holiday-2026-gift-guide
SublineThe 2026 Gift Guide is here. Eight personas, ten sets, and a price for every kind of giving.
Why it worksLifts the engraving on your own tin — “From The Earth, For The World” — and turns it into a gifting line. Nothing else in the quarter can say that. BLOCKER: the ten gift sets are still in DRAFT and the collections unpublished.
068 – 14 November · Sets + stocking stuffersQ4-04 reused
Stacked matte black HAOMA gift boxes

Ten ways to give the whole ritual.

From the $29 Earth Mystery Pouch to the Full System. Every set costs less than its parts.

Shop Gift Sets
HeadlineTen ways to give the whole ritual.
Button & linkShop Gift Sets → /collections/holiday-gift-sets
SublineFrom the $29 Earth Mystery Pouch to the Full System. Every set costs less than its parts.
Why it worksStocking stuffers sit underneath as the add-on module rather than the headline, so the basket is built from a set and topped up — not the other way round.
0715 – 24 November · Earth Bar BOGOQ4-01 reused
Three brass HAOMA tins

Buy one. The second is half.

Earth Soap, Body Cream and Temple Balm — the Earth Bar, two at a time.

Shop the Earth Bar
HeadlineBuy one. The second is half.
Button & linkShop the Earth Bar → /collections/earth-bar
SublineEarth Soap, Body Cream and Temple Balm — the Earth Bar, two at a time.
Why it worksWARNING: only three body SKUs are live. Earth Scrub, Earth Mask and Earth Deodorant are draft or sold out, so this week is thin until they are republished with stock. If they cannot be, swap this hero for Q4-05 and run the pre-Black-Friday tease a week early.
0825 November · Recovery Circle early accessQ4-05
Low-key HAOMA product in a shaft of warm light

Before anyone else.

Recovery Circle opens Black Friday 72 hours early. 30% off the Final Few with code RECOVERYFIRST.

Shop Final Few
HeadlineBefore anyone else.
Button & linkShop Final Few → /collections/final-few
SublineRecovery Circle opens Black Friday 72 hours early. 30% off the Final Few with code RECOVERYFIRST.
Why it worksSuppress from public channels — members and waitlist only, no public bar until the 26th. Real exclusivity requires total separation, and the code is already scheduled for this one day.
0926 – 29 November · Black FridayQ4-05
Low-key HAOMA product, deep shadow

Six years of recovery. One weekend to begin yours.

30% off sitewide. Up to 40% on the Final Few. Free Earth Soap at $85, full-size Temple Balm at $150.

Shop the Sale
HeadlineSix years of recovery. One weekend to begin yours.
Button & linkShop the Sale → /collections/holiday-sale-main-range
Subline30% off sitewide. Up to 40% on the Final Few. Free Earth Soap at $85, full-size Temple Balm at $150.
Why it worksBrand story leads, percentage follows — which matters more here than anywhere. HAOMA sold at 40% off every day from October 2025 to June 2026, so the discount is not news to this list. The gift tiers are what make the weekend feel like an event.
1030 November – 1 December · CyberQ4-01 reused
Three brass HAOMA tins

This isn’t a Cyber Monday deal. It’s the whole system.

Friends & Family — 25% off sitewide. Ends Tuesday night.

Shop the System
HeadlineThis isn’t a Cyber Monday deal. It’s the whole system.
Button & linkShop the System → /collections/holiday-sale-main-range
SublineFriends & Family — 25% off sitewide. Ends Tuesday night.
Why it worksRoutine framing beats single-SKU discounting, and the three-tin image says “system” without a word. Stepping down from 30% keeps Black Friday as the floor price of the quarter.
112 – 13 December · GiftingQ4-02 reused
Hands passing a brass HAOMA tin

Made by hand. Sent by you.

Gift sets, ready to send. Free shipping over $50.

Shop Gift Sets
HeadlineMade by hand. Sent by you.
Button & linkShop Gift Sets → /collections/holiday-gift-sets
SublineGift sets, ready to send. Free shipping over $50.
Why it worksNo percentage. December’s first fortnight was the weakest stretch of last quarter, so this is a referral and gifting window rather than a revenue push.
1214 – 18 December · Shipping deadlineQ4-04 reused
Stacked matte black HAOMA gift boxes

Order by 18 December.

Last orders for guaranteed Christmas delivery. Free expedited shipping over $85.

Shop the Gift Guide
HeadlineOrder by 18 December.
Button & linkShop the Gift Guide → /collections/holiday-2026-gift-guide
SublineLast orders for guaranteed Christmas delivery. Free expedited shipping over $85.
Why it worksThe deadline is the urgency — it does not need a discount stacked on it. Free expedited shipping is also the clean substitute for the double-points mechanic HAOMA cannot run.
1319 – 28 December · eGift cardsQ4-06
Single open brass HAOMA tin in morning light

Still time. Send it instantly.

Digital gift cards, delivered by email the moment you buy them.

Send a Gift Card
HeadlineStill time. Send it instantly.
Button & linkSend a Gift Card → /products/gift-card
SublineDigital gift cards, delivered by email the moment you buy them.
Why it worksCatches everyone who misses the shipping deadline, at full margin. The bright morning image reads as “still open” rather than “last chance”, which suits a self-purchaser too.
1429 December – 4 January · New Year ResetQ4-06
Single open brass HAOMA tin in bright morning light

Your skin doesn’t reset with the calendar. But it can.

The New Year Recovery Reset — 30% off sitewide, up to 40% on the Final Few.

Shop the Reset
HeadlineYour skin doesn’t reset with the calendar. But it can.
Button & linkShop the Reset → /collections/holiday-sale-main-range
SublineThe New Year Recovery Reset — 30% off sitewide, up to 40% on the Final Few.
Why it worksHighest-intent, lowest-price-sensitivity window of the quarter. Both discounts are already scheduled. This is also the natural handoff into the January subscription push.

What happens next

Confirm the fourteen headlines, flag any to reword, and tell me which weeks you want a dedicated image rather than a reuse. Then the bars go into Essential Announcer and the theme swaps into Launchpad.

All six images are in Content → Files at 2752 × 1536, named Q4-01 to Q4-06 in their alt text.